Small Apples. Big Purpose.
NYminis™ is a purpose-driven apple brand to transform how small apples are valued, sold, and enjoyed.
We’re redefining the apple industry by giving growers a new avenue to profit from perfectly good fruit that would otherwise go to cider mills for cents on the dollar — helping farms, reducing waste, and creating a premium retail-ready product for consumers on the go.
A Sustainable Snack Brand
Each NYminis™ pack offers a fresh, convenient, and sustainable snack made from smaller apples that are often undervalued in traditional produce markets.
The NYminis™ Opportunity
Each year, New York growers harvest millions of apples that are too small for traditional grocery retail. These apples — still fresh, flavorful, and nutritious — are typically sold at steep discounts to cider mills or wasted entirely. At the same time, global demand for healthy, portable, locally sourced snacks are rising.
Consumers are seeking convenient, sustainable alternatives to processed snack foods, and retailers are prioritizing purpose-driven brands. NYminis™ bridges that gap — connecting New York orchards directly to consumers through a branded, eco-conscious apple snack.
About Us
NYminis™, a company owned by the Minard Family, is a Hudson Valley–based family business with deep agricultural roots dating back to 1906. For over a century, the Minard family has been growing high-quality apples for both wholesale and direct-to-consumer markets.
The Minard Family is now introducing NYminis™ — a modern, scalable retail brand that reflects our family’s heritage and forward-thinking innovation for the apple growers community.
Get in Touch
Want to carry NYminis™ in your convenience store or grab-and-go location? Contact us to learn more about becoming a retail partner.